Output Report at 2:00 PM

* very rich project (content and potential revenue-wise)
* tendency to get away from the general picture into details that are unfeasible by Sun at 5pm; why not just pick ONE business idea and apply what we want to do based on that idea?
* tendency to get to the technical details ahead of figuring WHO the actual customers are, WHAT exactly we can offer them, and WHAT CAPABILITIES we have that set us apart

* 5 simple steps to follow for the non-technical part of the team

1. PRODUCT (WHAT is it that we offer in very few words?)
2. PRICING (who do we charge decides how much we will charge)
3. PLACEMENT(where are we going to sell?)
4. PROMOTION( where are we going to advertise our product?)
5. PARTICIPATION (how to engage the customer into product selection?)